Post by account_disabled on Dec 25, 2023 2:14:37 GMT -8
Trend reports or press releases tend to be more informative, whereas checklists and webinars are more convincing. This allows you to analyze the purpose of your content and make it available to interested parties in a targeted manner - entirely according to their needs. Below you can see the classic structure of a content matrix including example formats: Content matrix How is a content matrix used? Before creating your content, you should be clear about the needs and interests of your target groups. Also the decisions as to which channels and which time are appropriate for a format , you should consider. A content matrix helps you to assess your content and classify its balance.
Create buyer personas! Since you may have Phone Number List different prospects who are eligible to purchase one of your products, you should create a representative Buyer persona for each of these groups create. To do this, you need demographic data such as the age, gender, place of residence or marital status of the users.
Display your content in a matrix! Once you have created different buyer personas, you can graphically display the available content for each persona using a matrix . and also answers the first questions: Which persona is often confronted with which content? Is there a format that you cover in abundance while you do not cover other quadrants at all< a i=8>? 3. Improve the bandwidth of your content! Using the knowledge gained, you can then identify possible potential for improvement and make adjustments.
Create buyer personas! Since you may have Phone Number List different prospects who are eligible to purchase one of your products, you should create a representative Buyer persona for each of these groups create. To do this, you need demographic data such as the age, gender, place of residence or marital status of the users.
Display your content in a matrix! Once you have created different buyer personas, you can graphically display the available content for each persona using a matrix . and also answers the first questions: Which persona is often confronted with which content? Is there a format that you cover in abundance while you do not cover other quadrants at all< a i=8>? 3. Improve the bandwidth of your content! Using the knowledge gained, you can then identify possible potential for improvement and make adjustments.